WE ARE ONE VOICE
IN PRE-PRODUCTION
PRODUCTION DATE: TBA
WE ARE ONE VOICE, a project to EVOKE social change through art and media. This is a multimedia campaign to educate communities across America to celebrate diversity, its rich importance in American society and the role it has played in making America a great country.
WE ARE ONE VOICE is an exploration of our differences and how they bring us all together for one common cause, one voice no matter our race, ethnicity, gender, gender identity and expression, socioeconomic status, nationality, citizenship, religion, sexual orientation, ability or age.
We create engagement through daily on-line social media conversations, digital, experiential platforms and the use of traditional media, print and radio. As we travel 9818 miles across country we compound the message day after day for the 60 day tour through 25 cities creating a powerful campaign to educate and raise awareness of diversity in America.
CELEBRATING DIVERSITY IN AMERICA AND THE IMPORTANT ROLE IT PLAYS IN SHAPING THIS COUNTRY.
EVOKE THE CONVERSATION
PROJECT OUTLINE
Planning is vital at all levels of EVOKE projects.
We pride ourselves in streamlined planning & organizational skills
to manage time, tools and resources to reach our aims and goals.
Project planner, daily workflow and detailed budgets
are available to all qualified partners on request.
coming together to facilitate change
CONNECTING WITH PEOPLE FOR A MEANINGFUL EXPERIENCE
THE NARRATIVE
Diversity is the human experience music, art, language, skin color, religion, lack of religion, sexual identity, gender, culture, all threads in the complex weave of existence on our small planet.
Embrace of difference is strength, fear is the opposite. In celebrating others, we celebrate ourselves, just as knowing others teaches us about ourselves. In the faces seen here, we can see a map to our past, a reflection of our present, and the bright constellation of our shared future.
TELLING THIER STORY
Diversity in America is a value that runs through all Americans living together in this country, built on immigrants from many diverse cultures, religions and beliefs.
The fight for freedom has been a long hard struggle for many in this country whether it be for race, gender or their beliefs. This campaign is set to recognize these differences unconditionally and show the richness that has come from diversity that has made America great.
THE HISTORY –
Proof of Concept
August 2016; this project grew out of narrative that began to be heard across America. Such a shocking vocal we felt need to be out weighted by the voice of the people to correct with one united voice.
To develop this very ambitious project a proof of concept was shot in Venice California. It not only allowed us to test and learn the workflow, develop the model but most importantly see the passion the public has for the subject.
ENGAGEMENT
In two days of this test the
WE ARE ONE VOICE project had over 1 million impressions and the imagery was shared across thousands of users on Instagram, Twitter and Facebook.
The success of the test was due to the content that users felt very passionate about to share and re-share.
It is important to note that with only a small PR team of two and with no media buy, these results were achieved organically. Which shows us that these results can be increased significantly with a dedicated media budget added to the campaign.
THE TOUR
Traveling to the heart of every major city across America, turning this shoot into this into a live event of celebration.
We selected the largest cities in America that not only have the most diverse culture and demographics but also the most socially active that will adopt and share the campaign.
In each location we will engage with the City Council prior to the event so we can connect with the community groups and scholars allowing them to participate fully with the project and maximize the impact over the two day period.
DISTRIBUTION –
Real Time Campaign
The concept of a real time traveling campaign will capture the support and imagination of the country as we travel 9818 miles across country we compound the message day after day for the 60 day tour creating an effective viral campaign generating tremendous on-line engagement and valuable earned media coverage.
This type of campaign lends itself to local media as you travel through the city and engage with people for a meaningful lasting relationship as you travel onto the next city for more engagement. Creating a lot of earned media nationally that come out to support the campaign as you travel through their city.
A UNIQUE, ENGAGING AND MEMORABLE EXPERIENCE
The digital workflow we have developed allows us to broadcast everything we shoot in real-time to any URL.
This means footage and images can be projected onto buildings around the city in real-time.
The images can be uploaded to Billboards, Ad Panels, Media Displays, Social Media sites and Media Partners.
The use of OZO 360˚ camera also allows us to broadcast a live 360˚ behind the scenes of the shoot days.
People love brands and promote them because of the passion behind the brand and the way their ideas sync.
THERE ARE MANY DIFFERENT SIZED OPPORTUNITIES FOR PARTNERS
PARTNERSHIP AND SPONSORSHIP OPPORTUNITIES
We seek partners that have the vision and the ability to help develop and sustain this permanent educational tool understanding the value that a project of this scale brings to the community. Through direct experience of the installation, mobile applications and social media sharing the project will reach millions globally.
WE ARE ONE VOICE provides a perfect opportunity for brands and organizations to have direct communication with the public, increasing the awareness of their supportive efforts and dedication to social responsibility.
KEY PARTNER BENEFITS:
- Naming rights to project tour and exhibition.
- Full partnership integration into all materials, storytelling and press releases throughout the life of the project.
- Partner logo integrated into the tour brand design and used on the wrap of the tour bus.
- Rights to use all the produced film materials for commercial broadcast.
- Sponsors announcement on all film material produced on and about the project.
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- Daily webisode documentary
- Live stream of event in 360˚
- Local Hero stories of each city
- long format documentary for broadcast
- Sponsors lower 3rd logo on all interview material produced daily as part of the project materials broadcast across all media.
- Sponsor logo on lower 3rd of all portraits shot daily broadcast across all media.
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- Integration of all Earned – Owned – Shared – Paid Media.
- Private opening opportunities at the event.
- Permanent memorial for the life of the exhibition.
- Dedicated Public relations team 90 days prior to tour, on tour and through exhibition period continuing 60 days after exhibits.
- Dedicated Public relations team for the life of the 3-year tour.
The WE ARE ONE VOICE exhibition will be made available worldwide to
- Galleries, Museums,
- Schools, Colleges, Universities,
- Event Spaces and Public Spaces
- Shopping Malls
MEDIA DISTRIBUTION
PORTRAITS IMAGES AND VIDEO INTERVIEWS
• Daily Distribution to Associated Press.
• Daily Distribution to International Press.
• Daily Distribution to all Social Media Platforms.
• Daily Distribution to local News outlets.
• Daily Distribution to the forum website.
INTERNATIONAL – NATIONAL – LOCAL
RADIO – TV – NEWS – PRINT – WEB – SOCIAL – INFLUENCERS – NETWORKS – COMMUNITIES – GRASS ROOTS
SHORT DAILY DOCUMENTARY 3MINS
Webisodes for Instagram-Facebook
LONG FORMAT DOCUMENTARY OF FULL TOUR 90mins
Broadcast rights
LIVE STREAMING OF EVENT IN 360˚
Dedicated URL’s
LOCAL HERO VIDEO STORIES FROM EVERY CITY
Shot prior to reaching city to drop to media on day of event
EVOKE Foundation is a 501(c)3 tax exempt not for profit organization. In most situations all donations are tax exempt and a large portion of sponsorship is also tax deductible. We recommend speaking with your tax accountant for clarification.
LETS START THE CONVERSATION TO SEE HOW OUR VALUES ALIGN
People want experiences that educate, raise awareness and create change. Growing their communities, sharing across all of their social media and spreading knowledge to their friends, families and followers.
PEOPLE TALK ABOUT GREAT EXPERIENCES
BECOME A PROJECT PARTNERS
We seek partners that have the vision and the ability to help develop and sustain this permanent educational tool understanding the value that a project of this scale brings to the community.
MEET THE TEAM
THIS TEAM BRINGS A HUGE AMOUNT OF INDUSTRY EXPERIENCE, AS WELL AS KEY RELATIONSHIPS TO EXECUTE THIS PROJECT
Séamus Conlan –
DIRECTOR / PRODUCER
Seamus was named the 16th of the “100 most important people in photography” in American Photo magazine decade round for creating the 4th largest photo agency in the world- WpN, an international agency with over 5,000 media clients and with 700 photographers in 72 countries.
Life Magazine honored him for having taken one of the ‘100 images that changed the world’ ‘The Lost Children of Rwanda’ after he initiated a photo tracing campaign to reunite children with their parents in Rwanda during the genocide to reunite 21,000 lost children. It later evolved into one of the largest traveling photo exhibitions in history opening at the ICP – International Center of Photography in New York and continuing onto the Museum of Tolerance in Los Angeles in a joint exhibition with celebrity photographer Mark Seliger.
The exhibit continued to travel the world for many years, with coverage in hundreds of major print and broadcast media, and the process is now a standard form of tracing people in developing nations. “The Lost Children of Rwanda” was given a ‘Directors Club’ award for the use of imagery.Read more
Tara Farrell –
DEVELOPMENT PRODUCER
Tara Farrell has over fifteen years experience as a, visual researcher, photo editor & clearance supervisor for editorial and commercial clients such as Showtime,FacebookWatch, NIKE, Apple, SONY, NBC, National Geographic and CNN for which she was part of the creative team that won an Emmy for ‘ United Shades of America’.
A former Associated Press photographer with 10 years of international experience, she worked together with Seamus Conlan photographing more than 21,000 lost children to help reunite them with their parents after the Rwandan genocide in 1994. For the unique compilation image of 21,000 children they were given the Art Directors Club award and ‘The Lost Children of Rwanda’ was named one of the “100 images that changed the world” by Life magazine.Read more
Fritzi Horstman –
EXECUTIVE PRODUCER
Fritzi Horstman produced HBO’s “The Defiant Ones” directed by Allen Hughes. It garnered several awards including IDA Best Limited Series, NAACP Outstanding Director in a Television Movie or Special, Grammy for Best Music Film and was nominated for five Emmy Awards including Best Documentary.
She served as a producer and post producer on numerous features and documentaries for Paramount Network Television, Universal Television , VH1, UPN, Lifetime, Showtime, FX Networks, the CW and CBS.
Fritzi is also the founder of Compassion Prison Project to bring compassion and childhood trauma awareness to men and Women living behind bars. Read more
Ez Blaine –
CREATIVE MARKETING
Ez Blaine was recently a Global Creative Director for Apple, where he led a cross-functional team of creatives and production staff to transform Apple’s Today at Apple retail initiative. This global initiative required Ez’s team to develop groundbreaking interactive educational sessions, events and experiences in areas of Photography, Art & Design, Music, Video and Health & Fitness.
Prior to Apple, Ez served as the Global Creative Director for SONOS, a company with a Billion dollar valuation and a music technology pioneer. Ez was brought in to take Sonos from being a B2B focussed company to a B2C lead company and helped develop Sonos’s new brand strategy and look and feel. Read more
Sahm Venter –
HEAD OF RESEARCH / PRODUCER
Sahm Venter is an independent writer and editor who believes deeply in storytelling as a tool for empowerment and transformation.
She was the senior researcher at the Nelson Mandela Foundation in Johannesburg, South Africa where she worked for nearly 13 years after a career in journalism.
Her media work began in the early 1980s when she wrote for the South African and international media, including The Associated Press, as a reporter and a television producer, covering news in 15 African countries.
The highlight of her work as a journalist was covering the release from prison of Nelson Mandela on 11 February 1990. She went on to follow his rise to lead the African National Congress and then as South Africa’s first democratically elected president and his retirement after he served one term in office.
She was a member of the editorial team for Nelson Mandela’s international bestseller, Conversations with Myself (PQ Blackwell, 2010). She has published more than a dozen books including The Prison Letters of Nelson Mandela (WW Norton; 2018), Conversations with a Gentle Soul (PQ Blackwell Ltd & Picador Africa, 2017) which she wrote with Ahmed Kathrada, and Winnie Madikizela-Mandela’s 491 Days: Prisoner Number 1323/69 (Picador Africa, 2013) which she co-edited with Swati Dlamini. Read more
